Reverend was founded by Joe Naylor all the design and technical work, Ken Haas runs the daily operations. The company is located in Livonia, MI.

    Timeline (by Joe Naylor)

    • 1996: Joe Naylor sold Naylor Amplifiers to business partner, and formed Reverend Musical Instruments. First guitar is shipped in early 1997.
    • 1998: Kid Rock releases Devil Without a Cause, which goes Platinum, and endorses Reverend guitars.
    • 2000: Joe Naylor granted U.S. Patent for construction of Reverend semi-hollow guitar body.
    • 2002: Reverend changes to factory direct sales format with no dealers. Current line includes electric guitars/basses, tube guitar amplifiers, Drivetrain pedal, and replacement speakers.
    • 2005: Reverend introduces imported Stage King guitars, and discontinues production of all amplifiers, speakers, and pedals.
    • 2006: Reverend discontinues all USA guitar production in May, 2006.
    • 2007: Reverend introduces Set-Neck series, changes name of Stage King series to Bolt-On series.
    • 2008:: Reverend returns to dealer only sales.
    • 2010: Ken Haas takes over sales and daily management of operations. Joe Naylor relegated to all design and technical duties.
    • 2011: Reverend reintroduces basses to the line.
    • 2012: Reverend introduces the Sensei RA, the world's first production guitar to feature Joe Naylor's revolutionary, patent pending Railhammer Pickups.

    Syndicate content

    Subscribe to our newsletter

    Also check out Effects Database's social media accounts: