Newell Audio

    About

    Newell Audio products are designed by Celso Hiroki (a Brazilian electronic engineer with a Japanese father), who used to work for Oliver, a Brazilian brand owned by Roland, from 1988-1995. For the Newell products Newell uses the same type of enclosures as the Oliver pedals did.

    Newell started in 1999 with amplifiers for Videoke, the pedals were designed in 2005. The digital effects use Wavefront (Alesis) and Mitsubishi technology, the analog effects are new circuits.

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