Here's FXDB's interview with Dave Ulbrick of Ulbrick:
How did Ulbrick start?
I started building pedals in 1972. As it was difficult getting pedals in the early 70's (in Australia) I started making my own.
I worked by myself and produced pedals of my own design.
Where do the name and logo come from?
The name is my last name, the logo is my signature.
What sets Ulbrick apart from other builders?
The company: unique Tonal solutions for professional musicians.
The products: totally hand made pedals & amplification.
The clients: from the world famous legends to the hobby guitarist.
How do you start on a new pedal?
I design a new pedal by working closely with recording studios & pro guitarists.
A new pedal design may take many years of R&D before it goes into production.
How do you name your pedals?
I choose a name off the top of my head.
The Megalodon Super Solo boost pedal was named after a friend Dave from the US who's AKA name was Megalodon (Carcharodon Megalodon is a prehistoric shark).
The 12AXE Overdrive was named on a play with a 12AX7 tube and an axe (guitar).
My JB Boost pedal was called the Be Jeezus in the 70's however this name became inappropriate and was changed to the JB Boost (not Jeff Beck as some think).
Can you tell us something about the production process?
- All in house
- Hand wired PCB
- Hand drilled & brush finished
- Hand laid decals & hand coated
How important is the look of your pedals?
All my amplifiers & pedals are recognizable because they all have a cross hatched brushed aluminium finish.
Is parts selection important?
I have a large stock of NOS Germanium transistors & diodes as well as early Silicon devices. I also use NOS FET, Mosfet transistors and some Opamp IC's that are no longer made.
Which of your pedals makes you most proud?
The 12AXE Overdrive.
Which of your pedals was your toughest build?
The 12AXE Overdrive because it took many years to get the overdrive tones right.
Which of your pedals is the most popular?
The 12AXE Overdrive is the most popular because it is very natural smooth overdrive. First famous user was Tommy Emanuel.
Who uses your pedals and for which genres?
My pedals are made for all genres, some of my pedals have become industry standard here in Australia.
There is a long list of notable players who use my amplifiers & pedals. There are some quotes i have but contain such language that it would be inappropriate to put here.
What does the future of Ulbrick look like?
My short term goal is to develop new products.
Are you working on any new products?
I am working on some new amplifiers at the moment.The Club 20 is ready!