Here's FXDB's interview with Michael Chapman of Tonesonics:
How did Tonesonics start?
I got into building pedals for selfish reasons. If I needed some sort of pedal, I would find a way to build it and put my own spin on it. Plus, I thought a box with knobs and switches looked cool. Especially when it's called something like, "Rocket Launcher".
Where do the name and logo come from?
The name "Tonesonics" is something I created. To me it sounds like a company that a villain from a super hero movie would have. A company where they build some product that is used in a diabolical plan to take over the world....
What sets Tonesonics apart from other builders?
Here at Tonesonics we set out to build products that are as unique as the people who use them. We like to solve problems for the player and make playing music fun.
How do you start on a new pedal?
Our products are usually derived from the needs of the player and what they want. If I think a design would be useful I'll make a prototype and try it at a show. If it works well for a given situation I will build 10 or so and offer them on our website. If they generate a buzz, I'll make more.
How do you name your pedals?
I like to name the pedals in relation to what they do. the name should somehow tell you what to expect. I also like army themes.
Can you tell us something about the production process?
Everything we build is done in-house by me.
All Tonesonics pedals are hand wired and built here in the USA using top quality components. The enclosures are hand sprayed and covered with a rugged vinyl decal utilizing attractive graphics. Everything about the pedals including graphics and circuit design are done within the company.
How important is the look of your pedals?
I like designing graphics. I think it's important for the player to see something cool under foot.
Is parts selection important?
I meticulously choose every part that goes into each product. I want these pedals to hold up forever! And sound great at the same time.
The Rocket Launcher is our flagship pedal. It's simple,doesn't color your tone, and does exactly what it was designed to do. It is also very versatile.
Which of your pedals was your toughest build?
If it's that tough a build, I probably won't build it.
Which of your pedals is the most popular?
The Rocket Launcher is our most popular. The concept is a "no-brainer". It solves a lot of issues with effects setups.
Who uses your pedals and for which genres?
Our products can be used by anyone from country to jazz to metal. They mainly solve problems relative to live playing but, can be just as useful at rehearsal or the bedroom studio. Even the beginner could benefit from the products we sell.
No famous users yet, I'm still working on world domination.Are you working on any new products?
I have many designs in the works. I want to create a stable foot hold before unleashing any others. I can't tell you what they are as of yet...I would have to kill you.