Here's FXDB's interview with Alexander Seidler of Soundwork:
How did Soundwork start?
It was a logical thing to merge the knowhow of tube-circuits and the knowhow of building instruments. I started in 2006.
Where does the name come from?
The first idea was "Soundwork" like "Network".
What sets Soundwork apart from other builders?
- personal customer service
- the ideas behind the circuits that form the sound
Can you tell us something about the production process?
All pedals are built in-house by one builder, me :-)
My pedals are handmade, my only "high tech" machine is a CNC mill. I work with PCBs I produce by myself.
Enclosures depend very much on the pedal or customer.
I use bought enclosures AND make for example wooden
housings for the Fender Deluxe 5E3...
How important is the look of your pedals?
The look is very important. I always try to make it look simple and classic.
Is parts selection important?
For my special customers I use NOS parts and take care for what they like.
In my opinion a good circuit does not need known brands or NOS. 99% of the sounds are created by the idea of how the circuit works.
Which of your pedals is the most popular?
The Real Drive Deluxe. I think because it sounds like a good amp at its limit.
Who uses your pedals and for which genres?
I make pedals for everyone who likes tubes and tube sound.
Are you working on any new products?
Yes, there is a new guitar tube-DI, the Real DI. It has 3 outputs, one transformer-balanced and 2 amp outputs, also via transformer, so you have a full floating ground situation that helps you eliminate hum in all live situations.