[interview] Soundwork: Alexander Seidler

Here's FXDB's interview with Alexander Seidler of Soundwork:

How did Soundwork start?

It was a logical thing to merge the knowhow of tube-circuits and the knowhow of building instruments. I started in 2006.

Where does the name come from?

The first idea was "Soundwork" like "Network".

What sets Soundwork apart from other builders?

  1. personal customer service 
  2. the ideas behind the circuits that form the sound

Can you tell us something about the production process?

All pedals are built in-house by one builder, me :-)

My pedals are handmade, my only "high tech" machine is a CNC mill. I work with PCBs I produce by myself.

Enclosures depend very much on the pedal or customer. I use bought enclosures AND make for example wooden housings for the Fender Deluxe 5E3...

How important is the look of your pedals?

The look is very important. I always try to make it look simple and classic.

Is parts selection important?

For my special customers I use NOS parts and take care for what they like.

In my opinion a good circuit does not need known brands or NOS. 99% of the sounds are created by the idea of how the circuit works.

Which of your pedals is the most popular?

The Real Drive Deluxe. I think because it sounds like a good amp at its limit.

Who uses your pedals and for which genres?

I make pedals for everyone who likes tubes and tube sound.

Are you working on any new products?

Yes, there is a new guitar tube-DI, the Real DI. It has 3 outputs, one transformer-balanced and 2 amp outputs, also via transformer, so you have a full floating ground situation that helps you eliminate hum in all live situations.

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