Here's FXDB's interview with Gonzalo Brescasin of Shenier:
I went to a technical school and at the age of 15 I started to play the guitar. Later I always wanted to build a guitar pedal, but it took 1 year to make it. A couple of years later, when I finished school, I started making pedals again because I needed pedals for my band and the passion caught me. In 2008 I made my first DIY pedal under the Shenier label and one year later I started to make effects pedals and used them in my band.
The name comes from an old brand of tube amplifiers that my dad used to work with with his uncle in the 70's, the name wasn't on use at the time so I took it for me.
What sets Shenier apart from other builders?
The design of the pedals and their taste.
How do you start on a new pedal?
It always starts with the question "What pedal do I need?", then I start to search, study and develop the prototype circuit, then test it several times and send it to some musicians to test it on the road, live etc.
With the feedback I do the final tweaks and start the production, all this takes over 3 months.
Sometimes it starts with a failure or a personal idea about some commercial pedal, then I search and study the circuit and do a million mods to my personal taste, and sometimes it all start with an original idea.Can you tell us something about the production process?
All products are made in-house, I only use contractors to paint, make the enclosures and the silk screen. Today it is still a one man company.
The circuits use PCB's I design myself, the enclosures are made of 2mm steel after my own design and painted with an epoxy or a sparkle coating.
How important is the look of your pedals?
The look is half of the pedal!
Is parts selection important?
Always! It is a lot of work.
The Shenier Clyde Standard Wah Wah, an Argentinian wah wah that it is the result of months of developing. Then my tube amp Blackout, again product of thousands of hours on the bench, a hand made 3 channel amp fit to my personal taste and needs.Who uses your pedals and for which genres?
No specific genres, all the pedals are for those who like them.
As far as I know there are no famous users yet.
Today Shenier is a growing company with the target of delivering effects guitar pedals worldwide; national and international.
The focus is to make an assembly line to deliver standard products with low production time and great quality standards.
Tube amps can by built on request.
Are you working on any new products?
I'm always working on new stuff! The next pedal is going to be the new Hot Rod Distortion, an ultra versatile high gain distortion pedal with 3 band EQ going from blues to metal core, the secret is a correct tone for all the styles.