Here's FXDB's interview with Rogier van Oudheusden of RogerThat.
RogerThat was started by Rogier van Oudheusden in 2009. It is located in Amsterdam, Holland.
How did RogerThat start?
I am a guitar player for about 20 years. I also have an electronics degree and was always DIY-ing anything I could, especially audio stuff.
After working for 5 years in a recording studio I noticed that most rock and metal guitar players say that the only good distortion they use, is the one coming from their €3000 tube amplifier. I wanted to create a pedal that would simulate that sound and that's how the RogerThat Distortion was born.
Basically we did it alone, the only help we had was with the guitar videos on the website. We used a professional video editor for those.
RogerThat is just a simple word-joke, and a really bad one :)
The logo is a result of many ideas we had. A professional designer got to work with it and finally created the official logo. We just thought it would be very cool to have a 'R' with a guitar headstock cut out of it.
What sets RogerThat apart from other builders?
We make guitar pedals because we love them and because guitar is the most beautiful instrument in the world. We just want the pedals to be out there and to be played.
We price our pedals by the amount of labor that's in it. We are an honest company, listening to the demands of our customers (they, most of the time, have the best ideas), and we don't overprice if we have some new fancy feature. You just pay for what you get.
How do you start on a new pedal?
Starting a new pedal depends on the situation. Sometimes I have a sound in my head that I want in a pedal. Sometimes you just want a specific effect and you design it around a certain part of a schematic that's good and add some stuff the we like. But it depends, there are many ways.
How do you name your pedals?
RogerThat pedals names are as straightforward as the company. We don't have fancy art-like fronts or exiting names. We name our pedals as they are so people can easily check out what they are looking for. We always have video's and samples online so people can hear for themselves.
Everything is in-house and occasionally we use 2 extra builders
All the electronics are hand made. We make our own PCB's. Painted cases are ordered from outside.
How important is the look of your pedals?
Very important. People will always buy with their eyes as well as their ears. That's why we try to give our pedals a very neat and strong look, which is kind of our house style.
Is parts selection important?
We always use the best parts out there and we build our pedals as strong as possible. This starts from the design off course.
Which of your pedals makes you most proud?
The RogerThat Distortion DX (2-channel) and the normal Distortion (1 channel). This pedal is the reason why we created the company. I believe this pedal is a very decent replacement for a €3000 costing tube amp with high gain. It sounds extremely powerful and is also very nice in its low gain settings.
The RogerThat Overdrive, we just couldn't get the sound we wanted. I have been creating prototypes for about 1,5 years.
Which of your pedals is the most popular?
The RogerThat Distortion, for the reasons mentioned above.
Who uses your pedals and for which genres?
Most RogerThat pedals are rock/metal orientated. Just because we are rockers ourselves and I have noticed that it's difficult to create a good guitar effect if you don't like the effect itself. For that reason it's mostly rock/metal pedals.
- Phil Tilli (Moke): RogerThat pedals sound like they look, honest strong and raw.
- Septic Flesh
- Red Eyes
What does the future of RogerThat look like?
RogerThat is expanding its activities nowadays. We also make 19" studio equipment and drum triggers now.
Are you working on any new products?
Currently we are working on an analog modular 19" rack with guitar effects. These effects will be exchangeable separately. By setting jumpers on the effects you can assign the effects (or multiple combinations) to your switching foot board (5 channels/groups). The effects will include a.o. distortion, fuzz, delay, chorus, phaser, reverb, tubescreamer, gate, maximizer, ledbar etc. You can buy the effects separate so you can always upgrade/change your 19" effect rack. This will be released in early 2014.