Here's FXDB's interview with Jorge Ferreira Do Carmo of Plugged It!:
How did Plugged It! start?
I started with pedals construction during technical school (around 1984/85). Later we started with a repair service for musicians equipment and in 2006 we started building pedals again as the customers were asking for custom pedals.
Two customers help us with support. They are Fernando Rusconi (Hammond organ player) and Leo Ghernetti (recording engineer).
When musicians plug in one of our pedals, they "Plugged It".
The pedals are painted by hand and this inspired the logo, which is very similar to how the name is painted on the pedals.
What sets Plugged It! apart from other builders?
We are obsessive with our work and we respect the customers (with unlimited guaranty and support by e-mail or telephone).
The customers like the sound quality and the artwork (all the pedals are different because the artwork never is the same).
How do you start on a new pedal?
Designing a new pedal usually takes a few months. Next year we'll have new models.
How do you name your pedals?The Madreselva (a fuzz) has this name because we like a song from Luis Alberto Spinetta (one of the best songwriters in Argentina).
Trüngkai (phaser/vibrato) is a word of the Araucana (an original people from the south of our country)
Can you tell us something about the production process?
We have 4 builders in-house and we sell the pedals online.
The circuits are hand-wired, PCB's are soldered by hand.
The enclosures are bought and spray painted, the labels and logo are painted by hand. The pedals are a work of art.
How important is the look of your pedals?
Is parts selection important?
Yes, we use NOS components in some pedals and check all the parts we use.
Our Border Chorus is the most popular in our country. Musicians with very different styles use it.
Which of your pedals is the most popular?
The most popular is the Border Chorus, musicians on Argentinian gear forums are very positive about it.
Who uses your pedals and for which genres?
We are working with musicians who like analog sound and our pedals are different because they bring an organic tone and they create a warm ambiance.
Very important musicians in our country use our pedals.
What does the future of Plugged It! look like?
Our short term plans are to make stereo pedals (chorus, delay and phaser).
Are you working on any new products?
Yes, we are working on the stereo pedals, they will be available the next year.