Here's FXDB's interview with Lawrence Scaduto of Ohnoho:
How did Ohnoho start?
My name is Lawrence Scaduto and I’ve got GAS.
Wait, let me explain: there’s a certain affliction common to many musicians called GAS: Gear Acquisition Syndrome. The most common symptom? Creating eBay saved searches for stuff like rare soviet era audio gear and the like... So much so that eBay will actually tell you you have too many saved searches: this actually happened to me.
Let me explain my love for these are magical little boxes full of so much potential. They trigger my synapses to fire off in so many directions: there’s exploration, adventure and intrigue in trying to find small metal box that makes the sound you hear in your head.
Ohnoho grew out of this. I spent untold hours Googling sound clips and reviews for gear I would most likely never get my hands on. Naturally, I would come across schematics, layouts and plans to build clones of these rare devices. Eventually I decided to take the jump and build something myself.
Fast forward to a few years later and I’m making original designs for myself and my friends.
Like everything else I do, what I make is an extension of me. I don't make nothin' for sale that I didn't make for myself first.
My customer service is top notch. Lifetime warranty, ya heard! I'm also kind of niche with my some of my extremely noisy pedals.
How do you name your pedals?
I heard Larry David tell Jeff Garlin he couldn't end the title of his movie in a preposition. That inspired me. Plus, I thought it would be funny to see the following on a pedal: "Ohnoho's Blowing Up".
Can you tell us something about the production process?
It's all in house (tiny Brooklyn apartment, actually) and just me, baby.
How important is the look of your pedals?
As important as everything else. Guitars, pedals, amps, vintage Datsuns, Garbage Pail Kids, every scene from Goodfellas, playmates from the early 90s... all these things make my visual cortex light up like a Christmas tree.
I wouldn't be making pedals if there was no visual component to obsess over.
Is parts selection important?
Yep, I’m like a chef buying grown, butchered, raw ingredients to make complex meals. I’m not making switches and knobs and die casting aluminum enclosures in my apartment. I’ve looked into it. My lease has a “no molten metals” clause. Bummer.
Which of your pedals makes you most proud?
It’s always the next one that’s my favorite because what I hear/see in my head is mysteriously glorious and intangible. If a pedal is currently in production I’ve wrung out every possible use/flaw/sound/option/whatever. There’s no exploration left. What’s here and now is too mortal to deify anymore.
Who uses your pedals and for which genres?
Name dropping ain't cool, baby.