Here's FXDB's interview with Steve Chen of Moen effects:
How did Moen effects start?
Steve Chen has a background as electronic engineer and used to be an amateur guitar player in a band, build guitar gigs for himself, then turned it into a business. In 2005, Mr. Chen and Mr. Yin started this effect brand.
Where do the name and logo come from?
Chinese "魔音" means magic tone, the pronunciation (Mó yīn) is close to "MOEN". The logo comes from the Rock and Roll gesture.
What sets Moen effects apart from other builders?
The company has good designs and production ability, we have both common and unique pedal models.
How do you start on a new pedal?
We start by gathering information from the market, from single users or dealers, know what the customer need, then start the design. Normally it will take 3 months for compact pedal production, 6 months to bring a complicate product (like some pedal switcher) into production.
How do you name your pedals?
Previously we gathered the name from the guitar player communities, some pedal names come from the designer.
Can you tell us something about the production process?
Some are in-house, some from contract manufacturers, 10 builders are on staff.
The circuits are mainly through hole type components and PCBs. rarely SMT.
For the enclosures we have our own diecast mold/tooling. Some high end enclosures are fabricated by our own CNC machine. For the finish of the enclosures we use spray painting, screen printing, oxidation and laser.
Which of your pedals makes you most proud?
Which of your pedals was your toughest build?
The GEC438, a matrix pedal switcher, was technically our most challenging.
Which of your pedals is the most popular?
The Vibe pedal, its quality (not only the price) beats most vibe pedals in the market.
Who uses your pedals and for which genres?
We try to fill a gap in the market with our pedals.
We made some pedals for famous Chinese Musicians.
What does the future of Moen effects look like?
Growing up fastly.
Are you working on any new products?
We will expand our product line in the future.