Here's FXDB's interview with Doug Tuttle of Mid-Fi Electronics:
How did Mid-Fi Electronics start?
I started building effects when I was 16/17 (I'm 30 now), as soon as I had friends with internet, building effects was the first thing I looked into.
I built a few things here and there for years for my friends, then suddenly It was my job.
Where do the name and logo come from?
I was eating pizza at a place called Hi-Fi and my buddy commented that his slice was a little more "Mid-Fi".
I kind of have a logo, I ordered a rubber stamp that said Mid-Fi and had a little stock image of a flower next to it, and that's that!
What sets Mid-Fi Electronics apart from other builders?
I make no claims! Just making some stuff I like.
How do you start on a new pedal?
Normally I won't be able to sleep and I'll just think of a new way to implement this building block with that.
The time to go into production varies greatly, sometimes years, sometimes a week.
How do you name your pedals?
The name comes after the pedal is done, and it's just a vague description of what the pedal sounds like to me.
When I came up with the Clari(not), I thought one of that settings sounded like a clarinet, so I named it "clarinot", then changed it to "Clari(not)", because I thought it looked cool that way.
Can you tell us something about the production process?
Just me, at a desk in my living room.
All my pedals are hand wired, painted/stamped/stickered/whatever.
How important is the look of your pedals?
How important is parts selection?
Not really, there are certain brands of ICs that I need, as others won't do the same "tricks".
But as far as passives go, I just order whatever looks good to me at the time.
I really like using dipped ceramic caps, but I just think they look cool, and they are cheap.
Which of your pedals makes you most proud?
I like the Clari(not), when it came out there was nothing like it. Now there are a few.
Which of your pedals was your toughest build?
The What?, the parts were just too hard to come by.
Which of your pedals is the most popular?
I think the Pitch Pirate is the most popular. I think it's because it has a safety net, as in if you don't like the crazy sounds you still have a chorus/vibrato pedal.
Who uses your pedals and for which genres?
I try and make things that are different then what is out there, stuff that can be extremely outrageous, or very tame and still unique. Things that can be used tastefully/musically, and also completely wild.
Yep, I've made stuff for a bunch of people, but they never said these things to me with the intent of me using there words to sell shit.
I feel like that would be a betrayal of trust. If they say it in print it's one thing, but I won't be posting snippets of private emails on my website anytime soon, that shit is tacky.
What does the future of Mid-Fi Electronics look like?
Mid-fi is like a stay at home minimum wage job.
Some day I hope someone offers me a ton of money for my designs so I can sit around and record all day ;)
Are you working on any new products?
I'm always working on 100 things, which ones will see the light of day is as much a mystery to me as it is to anyone else.