Here's FXDB's interview with Mauro Fiorini of Mfio:
How did Mfio start?
I started making the Mfio pedals four years ago, quite simply and without great goals. Guitarist Alexandre "Formiga" Rocco learned about Mfio Pedals and joined me to spread them throughout the country, though without great pretensions.
Everything was very simple, while I produced the pedals, Alexandre promoted and sold them.
I build the pedals without much technical knowledge and without large funding, the experience came with hard work and dedication.
Where do the name and logo come from?
The name 'Mfio' comes from the abbreviation of my name: Mauro Fiorini.
The logo is simply the name, without special inspiration.
What sets Mfio apart from other builders?
We do not want to be equal to any brand in the market, we want to just be ourselves.
Wanting to be you yourself will suffice to be unique for life.
How do you start on a new pedal?
We manufacture custom pedals, and our own development takes about one month to become reality.
Sure there are some mishaps that make us take more time to complete an idea.
How do you name your pedals?
To be honest we are still developing them.
Can you tell us something about the production process?
All pedals are made in house by me only.
Better than to talk is to show, there's a video on YouTube showing the construction process of the pedals. Soon we will make another video with more details.
How important is the look of your pedals?
We believe that a pedal must also be beautiful, we think all guitarists like to see a colorful pedalboard.
Is parts selection important?
We try to apply the highest possible quality on the pedals, and we looked into a lot of details before releasing the final sound.
Which of your pedals makes you most proud?
We do a JCM-800 preamp that makes us very proud, we received several compliments.
I've even made an addition of a booster on the pedal, to have the possibility of more gain.
Which of your pedals was your toughest build?
To find the right components to build a quality pedal is the most complicated aspect of building pedals.
Which of your pedals is the most popular?
Surely overdrive pedals stand out more, we sell mostly this type of pedals.
Who uses your pedals and for which genres?
We manufacture the pedals without any limitations of style or musical taste, our target audience is anyone who likes a real guitar sound.
We have sold to all parts of Brazil, but no big names yet.
What does the future of Mfio look like?
The plans remained the same from the beginning: constantly improve the quality of the pedals and getting more and more confidence from guitarists around the world.
Are you working on any new products?
We always try to improve, but right now we do not have anything special to make.