[interview] Loop-Master: Brian Price

Here's FXDB's interview with Brian Price of Loop-Master:

How did Loop-Master start?

I've always been into pedals and was introduced to the concept of "true bypassing" an effect in the late 1990's. This was interesting to me that one could bypass an effect completely as if taking it out of the chain when not in use. After fiddling with internal true bypass mods, I bought enough parts to make some small, non-led loop switchers in early 2003. This is before I had the site up. I put them on eBay and as I recall, there were no other makers nor manufacturers selling these. They sold quick and then began to introduce other switchers into the mix.

Ultimately, the customers themselves inspired me and give me the ideas. Sure, I've come up with several myself but it's usually a customer who will email me and say, "I like this but can you add this or drop this or do this etc?". This is usually how a new switcher gets developed.

Where does the name come from?

The name "Loop-Master" was simply thought up in early 2003. I was looking for something that stuck and was simple for the customer to remember. We've been called "loopmaster", "loopermaster", "loopman", etc..

Can you tell us something about the production process?

One builder in house (yours truly). I do have family help on some other things such as sanding and shipping etc..

All strip model enclosures are made here in-house. All die-cast enclosures are sourced from elsewhere. Painting, drilling, sanding, labeling are done here in the shop as well.

How important is the look of your pedals?

I have tinkered with colors before but I'm really no good at them. The basic look of it now (brushed aluminum) came into fruition in 2004. I was messing with some sandpaper trying to see what I can do and there it was. It's clean, simple but yet elegant and everyone knows it by the look (or at least I think they do).

Which of your pedals was your toughest build?

The toughest ones to build are the big loop strips. These take a ridiculous amount of time to build as there are so many things that you just need to get right. Other tough ones are the pedals you wire up and get ready to ship only to find out you labeled it wrong or there is a mistake of some sort and then you start all over! No fun.

Who uses your pedals and for which genres?

We sell to bedroom giggers to touring musicians.

There are quite a few famous users:

  • Peter Frampton
  • Mark Chatfield (Bob Seger)
  • Robert Holmes (Til Tuesday, Velveteen Playboys)
  • Daryl Stuermer (Phil Collins)
  • Linda Taylor (Christopher Cross)
  • Andy York (Guitarist for John Mellencamp)
  • Bob Gore
  • Porter Howell (Little Texas)
  • Michelle Malone
  • Kurt Allison (Jason Aldean)
  • Stephan Laplante (Clay Walker)
  • Daniel Radar (Keith Urban, Leann Rimes, Jason Aldean, Gretchen Wilson)
  • Gabriel Ayala (Dr John, Richie Havens, Flock of Seagulls, Squeeze, The Four Tops, The Temptations)
  • Colin James
  • Ben Hosey (After Edmund)
  • Shea Taylor (Jason Reeves)
  • Nick Hoffman (Kenny Chesney)
  • Clayton Mitchell (Kenny Chesney)
  • Andrew DeRoberts (Kris Allen)
  • Brad Fernquist (Goo Goo Dolls)
  • Rich Eckhardt (Guitarist for Toby Keith. Also has recorded and/or performed with: Steven Tyler, Shania Twain, Willie Nelson, Ted Nugent, Jerry Lee Lewis, Charlie Daniels, Sammy Hagar etc...)
  • Tim Pierce (Rick Springfield, Bruce Springsteen, Bon Jovi, Michael Jackson, John Waite, Patty Smyth, Toy Matinee, Meat Loaf, Phil Collins, Goo Goo Dolls, Christina Aguilera, Faith Hill, Tracy Chapman, Aly & AJ, Thomas Anders, The Cheetah Girls)
  • Josh Hoffman & Alex Robertson (Diocious)
  • Daniel Damico (The Calling)
  • Raul Bianchi & Geoff Weers (Expendables)
  • Shawn Tubbs (Carrie Underwood)
  • Jesse Lacey (Brand New)
  • Clay Sears (Queen Latifah)
  • Byron House (Has recorded and/or performed with: Emmylou Harris, Dolly Parton, Nitty Gritty Dirt Band, Linda Ronstadt, Jim Lauderdale, Dixie Chicks, Nickel Creek, etc...)
  • Russ Pahl (Steel Guitar, Nashville Session and/or Touring Player for John Mellencamp, Vince Gill, Jo Dee Messina, Gretchen Wilson, etc...)
  • Justin Clark (Sammy Kershaw, Jamie O'Neal, Paul Brandt, Dierks Bentley, SHeDAISY.)
  • Dean Smith (Rufus Huff)
  • Laura Pleasants (Kylesa)
  • Rudy Leiren (Former Guitar Tech for EVH)
  • Nick Kane (The Balls)
  • Wayne Dahl (Martina McBride)
  • Ron Robinson (Nashville Session Guitarist: Vince Gill, Amy Grant, Jennifer Paige, etc..)
  • Josh Parsons (Sevenglory)
  • Daniel Karp (danielkarpmusic.com)
  • Daniel Lanois
  • Hunter Hendrickson
  • Jerry McPherson
  • Marc Ribot
  • Beau Tackett (Blake Shelton)
  • Eric Johnson
  • Eric Mantel (Favored Nations Recording Artist)
  • Live
  • Jon Hudson (Faith No More)
  • 311
  • Sonic Youth
  • Buckcherry

You can find artist quotes and testimonials here.

What does the future of Loop-Master look like?

Focus right now is ultimately trying to reduce build/queue times and get more brick and mortar stores to stock Loop-Master pedals. Reducing build/queue times is not the easiest thing to do but, I'm working on it.

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