Here's FXDB's interview with George Burgerstein of George Dennis:
How did George Dennis start?
I am guitar player since 1964. My task in the development of the pedals was to create the final sound of the pedals.
We have had five development engineers (electro- and mechanical) and those have all credit for the success of our pedals. In 1994-2005 we had about 22 employees and they all participated in the production of FX pedals.
All GD products are developed by our company, without outside help.
Where does the name come from?
In 1991 we had new products (Wah and Volume pedals), but no product name. George is my first name and the second name I invented. After consultation with my British friends in the business, I registered George Dennis as a worldwide trademark.
What sets George Dennis apart from other builders?
There are a lot of good effects builders around the world, we are one of them.
How do you start on a new pedal?
We started with one developer and me as designer in 1991. From idea to production it takes about 3 months to 1 year.
Can you tell us something about the production process?
Circuits: Hand-wired PCB with high quality parts
Enclosures: 1,2 mm sheet metal
Painting: Powder finish
How important is the look of your pedals?
The look of our pedals is always the same, except for the color.
How important is parts selection?
We always use first quality parts and domestic metal and rubber parts.
Which of your pedals makes you most proud?
We sell our Wah pedals to the best players and I am convinced that we have one of the best Volume pedals. Around 2004 we received an award in the Guitar Player Magazine test of volume pedals.
Which pedal was your toughest build?
It was the GD130 Stereo Digital Sampling Delay/Reverb/Volume. This is now out of production.
Most popular?These are our most popular models:
- GD 20 Volume Mono
- GD 30 Wah
- GD 35 Wah FTB
- GD 65 Parametric Wah-Volume
- GD 220 Tremolo FTB
- GD 230 King Bee FTB
Who uses your pedals?
Our pedals are used by many famous musicians. The first was Jon Anderson (Yes) and then for example Jan Hammer, Mike Box (Uriah Heep), Tony Levin, Ricky Riccardo, Thomas Blug and many others. All known artists use our factory pedals without any changes.
What does the future of George Dennis look like?
We are now producing only a fragment of the quantity we produced in the year 2000, but we still take a lot of care for the high quality of our products.