[interview] DogsBolloxFx: Adam Fifield
Here's FXDB's interview with Adam Fifield of DogsBolloxFx:
How did DogsBolloxFx start?
How did I get into all of this? An old friend turned me onto different fx pedals. Being a bassist, I had no use for them BUT, I was stunned at how many companies were out there and began hoarding and learning.
DogsbolloxFx originally started under Enema Fx but due to a degree and family illness, I got sidetracked for a while.
Where do the name and logo come from?
English slang for 'This is fekkin great' basically. IE this beer is the dogs!
No logo yet, it is coming though, a dog licking its bollocks. Why? Because I am 47 going on 12.
What sets DogsBolloxFx apart from other builders?
I am one of many builders. All I can do is treat my customers the way I would want to be treated and try and provide top notch product.
How do you name your pedals?
Name wise? Like I said, I am 47 going on 12.
As they say in England...."You can take the boy out of the public school, but you can never take the public school out of the boy."
Can you tell us something about the production process?
All hand built by me.
My goal is to never let it grow out of my control.
Vero boards primarily. I actually enjoy them vs a PCB.
Enclosures are bought, but ALL custom paint work is done by me. I used to co-own Swankbox so custom paint is fun for me to do!
How important is the look of your pedals?
Is parts selection important?
I go out of my way to use the best parts for the job. I am constantly looking at things that could be improved. IE design > saving pennies.
Which of your pedals makes you most proud?
At present, I have only released the MingeBox so... I really do like it as it is a nasty little bitch. I grew up loving the Stranglers bass tones so, I am a huge fan of the ugly side of tones.
Who uses your pedals and for which genres?
I make pedals for everyone who likes noise and its possibilities!
First famous user? A producer in Los Angeles, Scott Olivier and the band Boris.
What does the future of DogsBolloxFx look like?
Short term goal is to put the MingeBox into full production. Well, when I say full production, the goal is not to make millions of pedals each month. The company must work for me, not the other way around.
There will be custom painted releases from time to time vs the standard chrome enclosure.
Once this is all rolling along merrily, there are 3 others waiting to be born AND, a very exciting "reissue" licensed to me via one of my trusted and far more intelligent friends.
The focus is to provide high quality pedals, aurally and visually for people to make music with.
Oh, and to move to France. I miss the sunshine you see! That and Scoobie (my dog) is getting older and I want her to live the final years of her life in the sun.
Are you working on any new products?
I am BUT I can't say, this business is awful for people stealing ideas.